Why Is a London Subway Station Covered in Cats?
“...For a brief time, the usual mess of advertisements in a single London subway station has been replaced with over 60 carefully curated photographs of cats. The adorable display has proved to be an instant hit with commuters & animal lovers.
The ‘ads’ are the brainchild of Glimpse, a group of people who aim to use their creativity to produce positive change in their communities. ‘CATS’ isn’t just the subject of the campaign, it’s also an acronym: the Citizens Advertising Takeover Service.
‘We tried to imagine a world where public spaces made you feel good,’ said the project leader, James Turner. ‘We hope people will enjoy being in the station & maybe think a bit differently about the world around them.’
...‘Instead of asking you to buy something, we’re asking you to think about what’s really valuable in your life. It might not be cats, but it’s probably something you can’t find in the shops.’
For a lot of people, however, the project very much is about the cats. When Glimpse publicly sought funds to complete this installation earlier this year, it found a partner in the Battersea Dogs & Cats Home.
Battersea offered up some of the 3,000 cats the facility rescues in a given year as models for the campaign. They hope that the publicity generated from the kitty photos will convince people to adopt their cats.
In addition to the many pictures of cats in need of homes, there is also a poster that features pictures of cats that already have loving human families...Proud cat owners who wanted their felines to be famous in a subway ad chipped in $132 for the honor...
...Glimpse is already looking to build on this initial success with subsequent, similar campaigns. Already, dog lovers are clamoring for a campaign that features homeless pooches next.”
Kevin Mathews
Sept. 14/2016
care2.com
Cute Cat Pics
Weekly Chuckle
Remembering Edna Belle Wiltzen. April 14th would've been this great woman's 101st birthday.
This blog is dedicated to her. Nan...forever missed... but never forgotten.
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